Publications

Writing and resources

Field notes, guides and working systems on AI production, creative direction and brand work.

Case study · May 2026

How I built a Gucci x Crocs concept from one image

An independent concept, not commissioned work, built out from a single image and picked up hundreds of thousands of views in a day. Originally published on X

Frames from the Gucci x Crocs concept: studio fashion shots, inflated pink lettering and a contact sheet of layout variants

Guide · April 2026

Claude + Seedance: a creator’s guide

Generating good content is solved. Positioning yourself as a creator is the part that still needs work. Originally published on X

Diagram of a Claude and Seedance pipeline split into an assistance layer, a production pipeline and a marketing layer

Guide · March 2026

Claude + OpenArt Worlds: the virtual production pipeline

A framework for building agency-grade design pipelines. Originally published on X

Five sportswear campaign mockups shot in a concrete interior, produced with Claude and OpenArt Worlds

Article · February 2026

10 typography workflows to make a brand look considered

Typography is where most AI-generated brand work falls apart. Ten structured workflows and the assets to run them. Originally published on X

A grid of typography specimens, each showing a large letter A set in a different typeface

Resource · February 2026

50 structured design workflows from a creative director

A working set drawn from ten years of brand and advertising production. Originally published on X